Grow
Distribution Before Volume
Why publishing more cannot fix a weak relationship between useful ideas, the right audience, and a reliable way to reach them.
Practical ideas for deciding what your business needs, building it and helping customers choose it. Start with a question you’re working through.
Fable Dex is our collection of articles on shaping, building and growing a business. Explore the questions behind your next decision, and find practical ways to move forward.

The diagram automatically moves through fifteen questions about business direction, validation, business models, positioning and go-to-market direction.
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